[ad]
The best Shape of the logo should fit the right proportion of human eye. It is proposed to be about 1×2 1/4
httpv://www.youtube.com/watch?v=GZ0W-_9gTH8
In this talk, Ries is displaying many different logotypes and suggesting what are good logotypes. He had compared few logos such as hertz and Pizza hut to show how a right proportion logotype would make a logo easy to read and stand out in a jungle of brands.
